The Birth of Earth Day
“Green” used to be a word reserved just for Earth Day – but now
you hear it every day. Elle Magazine just dedicated their entire May issue to
green clothing lines, non-leather shoe lines, and beauty products that help
save our depleted environment. Vanity Fair has done all-green issues, too.
Let’s face it – what’s the good of dressing chic and looking fabulous if the
environment is being wreaked havoc on? Fashion and shopping take on a whole new
meaning – as does narcissism – when the air and water and climate are in such
global peril. No one can afford not to be green. Strike out this earth day.
Paint your toes green, wear recycled clothes, and conjure Al Gore.
And in our celebrity driven culture, it’s reassuring to know that
celebs are very increasingly involved and some - like Leo DiCaprio, George
Clooney, Adrian Grenier, and Cameron Diaz – have been supporting green projects
for many years. In fact, get ready for many more environmental documentaries
along the lines of “The Eleventh Hour” and “And Inconvenient Truth” –
Disney this week created an environmental wing to product only environmental
docs.
At the Sundance Film Festival, TheFind and
TheFindGreen had a chance to speak with some celebrities about the personal
efforts they are making to make the earth a better place:
ADRIAN GRENIER
The “Entourage” star is so passionate about the environment, he recently teamed
up with Leo DiCaprio to support ForestEthics, an organization devoted to saying
endangered woodlands by curtailing the mailing of junk mail. “Can you imagine
how many trees would be saved if there was less junk mail?” he told us at
Sundance, where he and his band The Honey Brothers played a set. “And I have
this advice for all the fashion people,” he added. “Wearing vintage clothes is
inherently green – so keep doing it!” He also attended The Evidence of
Evolution Fashion Show at Smashbox in LA in October, to support their recycled
fabric line of tops, skirts, pants and jackets, available at Barneys.
MISCHA BARTON
“I did a campaign with Orlando Bloom and Kevin Bacon,” Mischa told us in
Sundance, donning a recycled cotton beanie hat by Zola Hats, “for Climatestar.org, which was
about the fact that there are six million kids in the U.S. with asthma, which
is constantly made worse by global warming. It helps just to use less energy in
your house – keep your lights turned off in rooms you aren’t using.”
SARAH JESSICA PARKER
The “Smart People” and “Sex and the City” star confided that she now drives a
Toyota Prius.
PARIS HILTON
One way I recycle,” Paris told us at Sundance
this year, “is that I give outfits away all the time to fans and friends.
If any of my friends writes to me or tells me they liked a certain look, I
immediately give it to them or mail it to them. That way, it keeps vintage
clothes in circulation.”
And TheFind.com spoke to a
number of other stars about their environmental efforts:
KATE HUDSON
“I never though I would lend my name to a fashion or beauty product, even
though I’ve been asked several times over the years,” Kate Hudson told us
recently. But when she was invited to partner her up with her L.A. based
hairstylist, David Babaii (who has been tending to the locks of the stars for
years), she finally said yes – because it’s called WILDAID, and ten percent of
the haircare product line, which will be distributed this summer for starts,
will go to the global wildlife conservation organization Wildaid. They work
with governments and communities to try and reverse the wildlife devastation
across the planet. Their mission is to end the illegal wildlife trade within
our lifetime and strive for a world in which local communities can improve
their lives without destroying their environment. “I would never put my name
on something I didn’t use myself,” says Hudson, who will also appear in the ad
campaign.. “These products smell amazing and make your hair really healthy and
fresh without depleting the environment, without animal testing – and they
really are the best things I’ve ever used. Smell my hair! I’ve got our new
hairspray on.” Sure enough, it smelled fruity and delicious, and looked pretty
great, too.
CHRISTINA RICCI
“I’m using as many green and earth friendly products for beauty purposes and
around my house as I can,” the “Speed Racer” actress told us. “And I’ve always
loved vintage clothes, which is very convenient!”
NATALIE PORTMAN
The actress recently created a non-leather shoe line because she refuses to
wear anything that has come from animals. In conjunction wit Te Casan, a
percentage of the line goes to charity.
GWYNETH PALTROW
Not only is she a practicing vegan, Gwyneth is a fan of
the French bath line Patyka,- the organic luxury bath line features face and
body skin care as well as perfumes that do not use silicone, petroleum, PEG,
parabens, phenoxyethanol or any synthetic matierials that are harmful to your
skin or the environment. GP is such an environmental activist is so many ways
that she and her mother Blythe Danner were honored by the Environmental Media
Association recently – as was Edward Norton.
GREAT EARTH DAY SHOPPING TIPS:
If you feel like shopping this Wednesday, do the earth a BIG favor, and do it
on TheFindGreen.com.
Even things like nail polish and hair products that are environmentally safe
can make a big difference. Here’s some suggestions that can be found on TheFindGreen.com:
TYPE IN “NAIL POLISH” –
And Edible Nature has polishes by Honeybee Gardens for $5.67. Herbaltrader.com features
Suncoat Water Based Nail Polish (in Magic Purple) for $7.05. And Greenfeet.com has Corn and Soy
based Nail Polish remover for $5.95 – how cool is that? It probably smells a
ton better than the usual polish remover.
TYPE IN ‘HAIR PRODUCTS” –
Herbtrader.com sells Jason
Natural Cosmetics Hair Styling Products with Aloe Vera for $6.28. The amazing
line of Dr. Hauschka hair products is available on the New London pharmacy.
Evitaminstore sells Mode de Vie products, Me and Minime has Nature’s Baby Hair
Care Products, and Onewithearth.com
sells Chemical Free Products for around $35.
--
Merle Ginsberg is a bestselling author and internationally-renowned fashion, culture and entertainment journalist, who also contributes to TheClick fashion blog.











Recent Comments